Featured Speakers
Full Transcript
Terry Nash:
All right. Welcome to this webinar.
Dale Murphy:
It's time.
Terry Nash:
I am really, really excited. A couple things as far as introductions. Terry Nash, former college basketball coach. Been at LiveView for a year. Dale Murphy, two-time MVP winner. And now the real star of the show. I've got to read all of this, so just bear with me real quickly as I go through this.
Salvatore DeAngelis is currently the director of Operations Security for the Philadelphia Phillies, a position he has held since 2012. DeAngelis joined the Phillies as a game day usher in '94 and eventually transitioned into a full-time role in '99. Under his tenure, he has planned and executed such high profile events as the closing of Veterans Stadium, numerous MLB playoff games, 2008 and 2009 World Series, the 2008 World Series Parade. The 2012 NHL Winter Classic, annual sold out concerts and events surrounding the 2016 Democratic National Convention.
DeAngelis was also the 2015 recipient of the industry leader under 40 award. In 2019, Citizens Bank Park received the facility of Merit for Safety and Security Award. More recently, DeAngelis was named the Professional of the year. All three awards were given by the National Center for Spectators Sports Safety and Security. The domestic and international security landscape is tasked DeAngelis with improving the safety procedures implemented at Citizens Bank Park. Most notably the introduction of metal detection screening, the use of explosive detection canine teams, and a complete hardening of the facility's perimeter DeAngelis participates or partakes in constant communication with law enforcement agencies at the local and state levels, as well as with the Department of Homeland Security, the United States Secret Service and the FBI.
The Philly Safety Act application efforts began in late 2015 and they were awarded designation in April 2019. Moonlighting as an adjunct professor, DeAngelis is taught at Holy Family, at Drexel, and at Temple University where he has lectured at both the undergraduate and graduate levels on sports facility management and event planning. In 2012, he published a chapter for the textbook Distribution Decisions and Sports Marketing. How was that, Sal? Was that okay? Did we focus on you enough?
Salvatore DeAngelis:
Yeah, my mom wrote a great resume for me there. So that was [inaudible 00:02:36].
Terry Nash:
We didn't focus too much on Dale, right? That was good. It was mostly on you.
Salvatore DeAngelis:
You should focus more on Dale. His accolades are much higher than mine.
Dale Murphy:
Hey, well let's get through it. We got five minutes left, right?
Salvatore DeAngelis:
Yeah, that's right. That's exactly right.
Dale Murphy:
Sal, how are you doing?
Salvatore DeAngelis:
I'm doing great. Good to see both of you guys.
Dale Murphy:
That's awesome. Derek, we got to mention what Sal sent us for Christmas.
Terry Nash:
Absolutely,
Dale Murphy:
And today's webinar is sponsored by Tasty Cake from Sal's Christmas present to us. This was my favorite snack as you know, Sal, as a visiting player to Philly, and then I was in hog heaven when I got traded to the Phillies. Every day prior to BP, and you got my favorite butterscotch crumpets.
Salvatore DeAngelis:
We'll send more out once you go through that box.
Terry Nash:
Well, Sal, thanks again for joining us. This is exciting. Obviously we have a great relationship and as I was talking with another pro sports team yesterday and brought up your name, obviously a legend in the industry, appreciate you talking with us. Appreciate your partnership with LiveView Technologies and wanted to just hit on some items today, some fun baseball stuff, how are you using our technology. And I'd really like to start with the story of how you first got introduced to LiveView Technologies. This is a classic for me, so do you want to let us know exactly how you were introduced to us and how that went down?
Salvatore DeAngelis:
Sure. So I really have to go back to when I was about 13 years old and my favorite player as a kid was Dale Murphy. And then one snowy day, about a year and a half, two years ago, I get a LinkedIn message from someone claiming to be Dale Murphy. And I figure it's my friends playing a joke on me. Because they know Young Sal was this huge Dale Murphy fan that knew all the stats throughout his career. So I sat on the email for a little while. I'm not that active on LinkedIn. I said, "Oh, this is a joke. I'm not going to answer this." I eventually look at the link, it's legitimately Dale Murphy, and I go back to my 13-year-old self waiting for autographs at Veteran Stadium. So I respond back. What's funny is Dale and his message basically said, "Hey, not sure if you know who I am, but I played for the Phillies."
I was like, "Yeah, I know who you are." And I responded. I responded back reluctantly and said, "Dale would love to connect with you, exciting what you're doing at LiveView Tech." And that started the conversation then for what we're doing now. The whole time keeping up a professional facade because I'm acting like my teenage self again on the inside that I've now developed a professional relationship with my favorite player as a kid. And the selling point on that, we had a great conversation, Terry, Dale and I, about the product and what it does. And when Dale said, "Okay, well we'll come out to Philly in May." I was like, okay. My wife has come full circle at this point. So it's been a great professional relationship. And as Terry said, it's developed into a personal relationship, especially between the three of us at this point.
Dale Murphy:
Thank you. Thank you, Sal. I'm just really humbled when I hear that. And it was funny, I think when we scheduled our trip out there, I think Debbie Nacito in the front office messaged you and said, "Hey, Sal, is this our Dale Murphy?"
Salvatore DeAngelis:
[inaudible 00:06:26].
Dale Murphy:
She was trying to figure out what I was doing now. And so we had a great trip back there and we really appreciate you hosting us. And on a professional level, like you say, it's a great company to work for. It's a fun product to sell to talk to people about it. Because I think it's so valuable, but I just want you to know that I've had a great journey as well. So it's been a lot of fun, Sal.
Terry Nash:
It's been great. That trip was tremendous. And one thing that came in is they were hosting Dale with the Phillies and we were out showing you the units and setting them up and demoing them, and it was a great experience. Sal, tell us a little bit about the problems that you were trying to solve as you heard more about LiveView Technologies. That we're a mobile security solution, don't have any wires attached to solar panels that are powering it, its cell service connectivity. Tell us what you were trying to solve when you did after you got over the awe that it was Dale Murphy reaching out to you. Tell us what did draw you to us and what you were trying to solve?
Salvatore DeAngelis:
Well, I'm sure the other professionals on this call would agree with me that you never have enough camera coverage. We're not even a big ballpark anymore. We're a big campus. We have the ballpark. We have another building in our complex, and we have tens of thousands of parking spaces as well. And if there's other sports facilities on this call, they realize that one of the biggest expenses would be running cable to your parking lots, feeding off of your building to then solve any camera coverage needs that you need in the parking lots. We have great coverage inside our ballpark. We have great coverage on the immediate exterior of our ballpark, but we saw a need for the vast reaches of our parking lot where our internal camera system couldn't reach, and we wouldn't have coverage for things such as theft, burglary, assault, any other incidents. We have 250 events in the sports complex a year, which we all share the same parking, so we needed to solve that issue for us here. It was from [inaudible 00:08:54]. Did you get that echo? I'm sorry.
Terry Nash:
Yeah, no, you're good. You got a lot going on. We're sorry to interrupt your day, Sal, I apologize.
Salvatore DeAngelis:
No, I think we're good. I just got thrown off. So when they came in, well first of all, we did a Zoom webinar, not unlike today. And it showed us the capabilities that LiveView could help us with and we said, "Okay, wait a minute. There's no wire, it's solar panel and the price is right." And we said, "Okay, let's do a demo." So we did a demo with a number of units. We set them up in our parking lots. Coverage is great, we love the coverage, and we're deploying two of those units as we speak 24/7. And it's really helped us just gaining that coverage, but it also acts as a deterrent to people that are parking in that area.
You see theft goes down, people aren't as likely to act up in those areas. These are big tailgating lots in Philadelphia where it's a way of life. But you see, if you park next to or in close proximity to one of these units, there's a camera almost on you the entire time that you're out there. And people don't realize that a lot, especially when they're even inside our ballpark. We have great camera coverage throughout our facility, and it helps us tremendously when we have incidents.
Terry Nash:
That's great. I think talking about those fans that you're trying to protect, Dale shares the story with us at lunch. We had a great lunch and Dale, do you want to talk about when you knew what Philly fans were really about?
Dale Murphy:
Yeah, and Sal knows the sports landscape there in Philly very well. And so when I got... First of all Sal, I got to bring attention to my jersey back there. Thank you for putting that up. I'm honored.
Salvatore DeAngelis:
Well these guys don't know, but Terry was a star basketball player at BYU. And I couldn't find a BYU number 10 jersey to hang up next to it.
Terry Nash:
Sold out, sold out. You can't find them anywhere.
Salvatore DeAngelis:
Yeah, sold out everywhere.
Dale Murphy:
Well, when I got traded to Philly, Terry, I was a little nervous, but it was a great change of pace from Atlanta. It was time for me to move on and it was a great experience. I loved my experience in Philly, the organization, the fans. But the fans do have a little bit of a reputation of being a little too tough. And I've since described it as well, you can call them tough, but they love their players. They love the fact that you're a Philly or any of their teams there and the Flyers, the Eagles and they just love their players and they get frustrated I think when you're not doing as well as you can. And the perfect example for me was I struck out with the bases loaded and I was down and everything and I go out to right field and during the inning I hear a fan yelling at me and he's telling me to, I don't know, pick a better pitch to hit and a few other things.
And you don't want to turn around and look at the fan because you don't want to acknowledge that they're getting on you. But he was really disappointed in my last bat. So between pitches, I did turn around and he was kind of to my left. He wasn't directly behind me. And between pitches, I keep checking him and he started walking back. He was out in right field, but I followed him all the way between pitches, and he ended up sitting down right behind home plate. So it dawned on me what he did was after I struck up, he struck out, he got up out of his seat behind home plate, walks all the way to right field to let me know how he felt about my last bat. So they're passionate, they love you, they're excited. There's an electricity in the air as you know, Sal. And I loved my years there. I really did.
I wish I could have played better. I got a little hurt, but I left in '93 and they went for the World Series that year. So I knew got there in '90 and left right before the season in '93. And I knew that they had a good nucleus. Didn't the, Sal? And went to the World Series in '93. I think it was Toronto, and I missed that. But I loved it there. One of the lines I'll never forget there is John Cruthey. When I got traded there, a reporter came up to him and said, I said, "John, what do you think your team describe your team?" And Cruthey goes, "Well, now that we got Murphy, I'd say our team, the best way to describe the Phillies now is we got 24 morons and one Mormon." So I think that's one of the lines I'll remember the best, but I had a great time there. I really did. And I just really appreciate the chance to go back, and now to work with you, Sal. It's been a blast.
Terry Nash:
One of the best things for me was we go back to Philadelphia, we set up the units in the parking lot and you actually crank one up. So one thing about our mobile security units, it takes about 20 minutes to set up. And we get it ready and Dale cranks that up. We have a drone flying, taking a video of that. We'll probably attach it to the webinar at the end. But the best part is we get a phone call from Sal and so all we were doing was testing your drone technology, Sal, just to make sure everything was working and apparently it was working great. So how was that on your end?
Salvatore DeAngelis:
Yeah, I mean you learn quickly to your visit to Philadelphia that we take security extremely serious at Citizens Bank Park. So yes, we do have drone detection technology, as do the other facilities in the sports complex. And the second a drone turns on a text message goes through all of our cell phones. So we knew quick who it was.
Terry Nash:
Yeah, that's right.
Salvatore DeAngelis:
We knew who it was right away.
Terry Nash:
It was good. But I want to talk a little bit more about Citizens Bank Park. I want to talk about the Safety Act. You mentioned it in this lengthy bio that you made me read word for word. Will you describe a little bit about that transformation that you made? Safety's really important to you, to the community, and tell us a little bit about that and how that transpired. And in here it talks about the lengthy process that that was.
Salvatore DeAngelis:
Yeah, so almost 10 years ago we made a decision to upgrade our security systems here at the ballpark. We knew that we had good security, but we wanted great security. So we enlisted the help of a consultant from Aluma Risk, Akmal Ali, and he gave us a roadmap on what we needed to do to achieve a safety act first designation. And he said, "Okay, here's what you do well and you document it well." And he gave us a list, A, B and C. He said, "But there's a few things that you need to take to the next level. Canine screening of all facility of all vehicles that come into your facility. X-ray screening of packages, red team penetration testing of your own security processes, improving your background screening for not only new employees but recurring, and also documentation of all of your policies and procedures."
And it's a lot of work. And at the time before we got ours, we were the fifth major league baseball team in the country to achieve a Safety Act award in 2019. We're very proud of it as well. There have been a few since then. I don't know if we're quite at 10 in baseball. You see a lot in football stadiums, especially those that host the Superbowl or the Pro Bowl or other Jewel events. But we're very proud of our award. We're up for renewal right now. It's a five-year certification process and we're applying for the highest award right now, which is Safety Act Certification. But it's adding things like this increased camera technology, showing that we are not resting on our laurels and saying, okay, this is what we did to get to Safety Act. We don't need to do anything else. And that's not the case. We're constantly adding new technology or new processes to our existing security posture so we can stay innovative and so we can achieve this award as well.
Terry Nash:
That's great. Appreciate that. And Safety Act certification and designation. Good luck with that renewal coming up, but I appreciate you expounding on that a little bit. And as we were out there, we could tell again no one was going to be able to get into that park unless they were supposed to get into their areas that they were designated. One thing I want to touch on is that camera placement that you mentioned. So again, we roll these mobile units out to you, install them 20, 30 minutes, crank them up, and then shortly after we installed these where you didn't have coverage, you had an incident that you were able to capture. If you want to just expand a little bit on that using our technology, how that affected that situation?
Salvatore DeAngelis:
Yeah, it wasn't long after that these were installed that we saw the capabilities. We unfortunately had a hit-and-run in our parking lot. A female fan's car was struck by another fan's vehicle and they got out to assess the damage and the person that had hit her just got back in his car and left. We captured the entire incident on camera, which didn't help getting the subject, but it did help the individual that was hit for her insurance records. It can be a very reactionary tool, but you can also be very proactive as well in monitoring. In this case, it was a reactionary tool for us. But it wasn't long after that we had our first incident. I joked with Terry that he staged the whole thing and it showed us the capabilities of the camera. But no, it helped us and this fan tremendously.
Terry Nash:
A couple of things to note. When you request a video, you can go in and it's archived. It's taking video snapshots throughout the lot. You can pick the areas that it's taking pictures of. Those are archived. You can go through. If you didn't know the time of the incident, you can say, okay, this car was here and then five minutes later it's gone. Let me request that video. It's as simple as clicking a button. It's going to send you an email link and then as you send that out to others, they can download that video and it's agnostic of the video player on your computer. It doesn't take any specific software or anything like that.
You mentioned that you watch these cameras in your SOC, in your Security Operation Center. You can also get in these cameras through your phones, Android iPhone apps. You can speak through them in the speakers specifically. Hey, you in the Phillies hat, you're being recorded. Please move along. Those different things. Excuse me, you left your couch here for tailgating and we need you to take the couch with you. You also mentioned that you're thinking about using them for your new protocols that you're instituting this next season. Do you want to expand on that a little bit?
Salvatore DeAngelis:
Yeah, sure. So the city of Philadelphia, on January 1st, implemented a vaccine requirement for indoor dining areas. We're primarily an outdoor facility, but we do have a few indoor dining areas, most notably our premium areas. Suite, area club, dining club, et cetera, where we're still working through the logistics, but there will be some type of vaccine card check prior to coming to the game, based on the mandates that came out in early January. This would be another tool for us for blitzing that information out. We're obviously going to do it on social media and emails and on our website, but there's going to be people that don't see this or don't hear about it.
And another tool that we can use is the audio feature of our LVT cameras, and reminding our fans that whatever our process will be, this will be an audible reminder in our parking lots before they leave their car. So whatever our process is. If it's a picture of a card or you have to have your card or some other type of software, we're not quite there yet. You'll be reminded in our parking lot as well.
Terry Nash:
One thing that our other partners are using in other major league parks and pro sports stadiums, clear bags require those different things where you don't have to get all the way to the gate, learn about it and then head back to your car and they've seen that as well. Dale, I've got to ask you, we've been talking a lot about live use in baseball, but we need to talk about that first pitch that you threw out and how that came about. This is a great story. I hope everybody's seen it by now, but it was amazing.
Dale Murphy:
Maybe we could [inaudible 00:22:57].
Terry Nash:
Yeah, maybe we can add it on at the end of the webinar.
Dale Murphy:
We'll put a link to it, but I hope we edit out the pitch part.
Terry Nash:
That was a little short there.
Dale Murphy:
Well, I don't know if Sal knows or not, but the Braves were in the World series this year. Did you notice that Sal?
Salvatore DeAngelis:
I shut my TV off after October 1st. I don't watch any TV.
Terry Nash:
[inaudible 00:23:21] numerous playoff games that were in here, but yeah, well [inaudible 00:23:27] numerous, I'm not sure...
Dale Murphy:
It was the Braves year for sure, but so they asked me... In fact, Sal, after I tell this little story here, I got a question about major league baseball security. But anyway, the Braves called me up and said, "We'd like you to throw a first pitch against the Dodgers. It was the playoff series." So my son Jake said, "Dad, you got to wear someone else's jersey. It's kind of a thing, pay tribute to someone." And the Atlanta Braves and baseball, the Atlanta Braves family and the baseball family lost some great players recently, Phil Niekro, Hank Aaron. And so I thought to myself, "Well, I'm going to pay tribute to those guys. I'm going to wear a Hank Aaron jersey out to the mound and then I'm going to take it off and I'm going to have a..." I started getting all these ideas.
And I got to the ballpark and because of supply chain issues, they didn't have any Phil Niekro jerseys. So I said, "Okay, how about a Hank Aaron jersey?" They had a four X Hank Aaron jersey. I put that on and then I thought, "Well, okay, I got to pay tribute to one of the Atlanta Braves players, and one of my favorites is... Now I just lost my train of thought. Third basement, Sal.
Salvatore DeAngelis:
Jock Peterson.
Dale Murphy:
Jack Perterson. That's another thing. Peterson brought out his pearls. So I had some pearls on and I had Austin Riley's jersey, the third baseman for the Braves. So I was taking out off these jerseys, swinging my pearls around and then I short hopped the pitch. But it was a lot of fun. It was a lot of fun.
Terry Nash:
I was going crazy, and it's like, what's next? And you pulled the pearl [inaudible 00:25:29].
Dale Murphy:
Yeah, it was a thing. I did have a lot of fun. What I was going to ask Sal about was before I went out there, Sal, Brian Snitker, the manager with the Braves by the dugout, I said... I was just sitting in the box seats ready to go out on the field and I wanted to go over and say hi to Snitker and they go, "Yeah, no problem, but you cannot go in the dugout." And it's like, "Yeah, it's okay." They said, Brian Snitker has to come to you. He'll meet you on the top steps, but you cannot go in the dugout. And so Sal, my question is Major League Baseball Security in general the last couple years or maybe before it a different deal too. Your directives from MLB, I would imagine are pretty tight.
Salvatore DeAngelis:
Yeah, the security at MLB has increased and improved a lot over the last 10 years as well, but even in the last two years during the pandemic, they're very conscious about player and coach interaction. So right now or last year, they know that there's only a certain number of people that have access to the clubhouse and dugout based on we set who gets the credentials, but they're also subject to testing and masking requirements as well, and they keep records of that. So letting someone in the dugout who may not have the proper credentials regardless if they're vaccinated masked, whatever, were prohibited the last two years. Now in 2020 they were much stricter, but in 2021 they started to relax a little bit but still had some of those restrictions based on testing and masking.
Dale Murphy:
I was just going to say another thing, Sal and Terry, about security and having the proper mechanism and cameras and everything around the ballpark. It's great Sal, isn't it? When you catch something like a hit-and-run in a situation where someone's not doing what they should be doing. But the whole point of security is to me is to enhance the experience for the fan that's not going to get involved in any of this. They want to feel safe and protected. They want their car to be in one piece when they get back. So the security is also... To me, my view is that it's just to enhance the experience those paying fans have. They want to go and have a worry-free experience and that's what you're trying to ensure. Is not only catch some guys doing something they shouldn't do, but also just the thousands of fans. You want them to come back and say, man, I had a good experience. I felt safe and it was great.
Salvatore DeAngelis:
One of the things that we always ask ourselves when we're implementing something new is, yes, we want people to be as safe as possible, but we don't want to sacrifice the fan experience. So you have to walk that line of is something too intrusive? How can we make this more fan-friendly? How can we communicate to our fans that this is coming and it's necessary, why it's necessary, etc, etc.
Terry Nash:
Now, I think one thing that we've noticed too in our retail partners, we're all over the country, over 6,000 units, major retail brands. People are actually parking near these units. So as you go to the store, there's a lot of empty spots closer to the store and they're actually parking near these units and that's kind of the time that we're living in now where they want to feel safe as they park their car and do these things. Have you noticed anything as far as fans, feedback, employees, anything like that? As these went up, anything that comes to mind as these units were installed?
Salvatore DeAngelis:
You know where you hear the feedback from, the front line users of this? So our own command center employees realizing that we don't rest on our laurels and we implement these things to help them and make their job easier. They want to investigate something and it's five degrees outside, they can do it from the command center. The first step isn't walking out or driving out to a far reach of our parking lot, so they have that quick access to the camera. So we hear it from our own staff when we implement any new policies, fans want to come to the game, have fun, forget about life, watch a baseball game. And some are very thankful with our security efforts, but you see it more on the employee level.
Terry Nash:
Great. Speaking of employees, Ed is tremendous. And that video you sent me or that picture you sent me of Ed moving the trailers with the forklift was awesome, as you were again inside, speaking of inside versus out in the parking lot. Talk a little bit about how you've actually moved these cameras around. You can do it behind an SUV behind a truck. Ed uses a forklift to do it, but how easy is it for you to move these around from different lots as different things come up?
Salvatore DeAngelis:
It's so easy that after the Eagles last game, we shifted our cameras to other parking lots around the sports complex to benefit more of the winter events, Sixers, Flyers and concerts. Eagles played their last home game the first Saturday in January and as soon as that game was over, a lot of that parking isn't utilized. So Ed very quickly... Ed's an employee with a Phillies that works in my department. Ed very quickly just hopped on a forklift, moved it a couple hundred yards to another parking lot so we could then gain coverage for Flyers games or Sixers games that may be happening or maybe utilizing parking lots that wouldn't utilize on the other side of the complex.
Terry Nash:
That's great. In fact, last year we had the units or you had the units up near the 76ers during their playoff run. It was cut a little bit short, but one of the opponents actually reached out after seeing the units in the lot and purchased some for the rest of their playoff run that went a little bit longer than the Sixers. But Sal appreciate those insights into that and you're letting us take a few shots at the Sixers a little bit there.
Salvatore DeAngelis:
The Sixers and that opponent both had the end result though. No championship.
Terry Nash:
That is true. That is true. Very true. We're going to go into some question and answer portion in just a minute. But Dale, anything else to add to the conversation that we've had so far before we go into this?
Dale Murphy:
No, but it's been a great experience. Like I said, I love working for LiveView Technologies, great people. I love working with you, Terry. And to see the whole idea of the thoughts, to see them actually work and be implemented and it is been a great... I don't know anything about technology or the business side of things. My experience, obviously it's on the baseball field. But it's just been such an experience and it's a time of growth for me. I've enjoyed it and it's been a great learning experience for me. And thank you Sal, thank you for today. This has been great.
Terry Nash:
Similar to my experience, I had a great job, learned about LiveView Technologies, wanted to help people, and I was just dealing with a partner this week and they just said, for one of the first times we weren't oversold on the product, what you said would happen actually happened and that's why I love being here, great people and obviously working with you is awesome and getting to meet people like Sal, develop these relationships and partnerships. We just want to help and this technology allowed us to do that, and it's been great.
Dale Murphy:
A lot of fun.
Salvatore DeAngelis:
Can I add one more thing, Terry, to that too? I had a conversation with Ed Spear in my office this morning and we're talking about the product and I said, "I was on this webinar." And the one thing I want people to realize is yes, I was a huge Dale Murphy fan as a kid and that got the conversation going, but I believe in the product too. And I've seen the capabilities of what it can do and it solved a solution. It solved the problem for us that we knew we had in our parking lot. So I want that to be abundantly clear and like I said, I had that conversation just this morning in our own office.
Terry Nash:
It is a great product and if you look at the names, you go to our website, you look at the brands, they're in your area, they're in the major retailers, they're in the ballparks and there's a reason it's because they work. And it actually leads to my next question to you, Sal. This came in that says, how many units do you need to cover your parking lot, and do you only focus on certain areas? You mentioned a little bit and answered this, but if you can expound on how you decide where these units are going and the coverage that you're able to see with these units.
Salvatore DeAngelis:
So the first thing we looked at was lot usage and which were our heaviest lots that we used for parking, and we deploy them there. What we have right now, we would take more. Like everybody on the call, we have to budget for it. We were budgeted for a certain number, which we have two of these units deployed now, and we're actively looking for the next fiscal year of what we can do in adding more. We don't look at the entrances necessarily, but we do put them in areas that are heavily populated, which a lot of times are near entrances anyway. But for a parking lot that might have a couple thousand spots, we would deploy two units in a parking lot of that size and some lots are smaller, some lots are bigger, but that's what we're looking at.
Terry Nash:
And when we talk about that 32 optical zoom, you're able to zoom in across the parking lot, eight, nine rows away and get a detailed license plate information, pictures and those different things. There's another question here about temporary venues. Can you handle those? Can you move them around? Again, we've addressed this a little bit, but talk about you've got a venue or something that's set up offsite. Can you use these for that?
Salvatore DeAngelis:
You know what, these are great for? One-off events, festivals, things that may not have the infrastructure for hard cameras. But you still need to deploy something. This is great because they're so portable and they're solar paddled and you could use them for events like that. We will do events in our parking lots often would. We do a lot of different types of events, but these are great in those situations as well where the focus might not be on the ballpark, but maybe we're doing a charity walk in our parking lot or we're doing a festival or a ride and drive or something like that and we can deploy these units close to the action that the focus might not be on the ballpark proper itself.
Terry Nash:
Absolutely. Some of our partners are actually taking them... Again, you can take them down in about 20 minutes, drive them around back of your SUV or a truck and some of our partners in law enforcement are putting them in troubled areas. They'll just put them down, crank out the mast, they lock it in place and then they have eyes in that area and are able to see what's going on. They're able to communicate to spectators, to people, fans, and things are different on game days and other days. And there's a lot of things that are changing. This allows, again, like you mentioned, you don't have to run wires too and get Wi-Fi or make sure you have that Wi-Fi service. One more question. This sounds like someone's trying to convince their CEO. How can I convince our CEO that one of the trailers will help improve profits or what's the ROI on this? How did you convince or explain to the leadership decision-makers what the ROI is for this?
Salvatore DeAngelis:
Our leadership here at the ballpark are pro security, and especially dating back to when we started our Safety Act efforts and realizing that it was going to be a huge undertaking, both philosophically and financially and we've made those changes. So we're very fortunate to have ownership and leadership that are pro security. But again, walking that line with customer service as well. You want people to feel safe when they come to the ballpark. If they don't feel safe, they're not going to come back. And you hear nightmare stories around the country about different things that are happening and you want to feel safe when you go outside. When you go to a facility like ours to forget about the real world for three hours. So they don't feel safe, they're not going to come to the ballpark.
Dale Murphy:
The other thing, Terry, is when you go to a place voluntarily and it's not work, you're just going, like Sal said, to be entertained for a few hours. It is a choice you make. It only takes one thing to get you to stop going. And the other thing is you tell people about it, and word of mouth. Did you hear what happened to so-and-so in the parking lot the other night. And it affects not only that one individual, but it affects his whole circle. And it only takes one situation where people are going to say, I'm done with going to the ballpark. So that's the direct return on investment for a sports franchise. As Sal said, you want them to have a good, safe experience and you want to spread that word. You want them to come back.
Terry Nash:
Absolutely. Sal, we need to talk about your golf game. We need to talk about your picks this weekend. We've got some great playoff games coming up. I'm excited about the playoffs. Other than that, there was a few blowouts this weekend, but there's been some really good football. Who do you have going to the Super Bowl this year? I know you'll be at the Super Bowl. Who would you be watching at the game?
Salvatore DeAngelis:
Well, as a Temple grad, I am pulling for the Buffalo Bills. Even though Tampa Bay's coach coached a Temple many years ago and they have a few assistants that are Temple made as well. Tyler Matakevich for the Buffalo Bills, I'm hoping he gets a ring this year. So that's my pick.
Terry Nash:
They're going to Kansas City, a partner of ours. And so you think they're going to win this weekend, and Josh is playing great by the way, and you think they're going to continue and they're going to go and beat them this weekend and you're going to watch them in LA.
Salvatore DeAngelis:
I'm not giving out expert picks by any stretch of the imagination. I'm just-
Terry Nash:
I'm taking notes here. You've been great so far. All your picks come hit for me, so.
Salvatore DeAngelis:
I'm pulling for the Bills. Look, I was a kid when Buffalo went to the Super Bowl four years in a row, and I've seen the heartbreak that that city has gone through and I think that the Bills Mafia would just light up when they make it back to the Super Bowl.
Terry Nash:
That is true. How great would that be? And they're playing great. They're playing great right now, and that's going to be a fun game this weekend. There's quite a few games and people are saying that for some reason they're counting out the Titans and Raffles got some tricks. I think Derek Henry is coming back and so anyway-
Dale Murphy:
I'm pulling for the 49ers.
Terry Nash:
49ers.
Dale Murphy:
Yeah, I lived in the Bay Area for a couple of years. I'm born and raised in Portland Oregon, but for two of those years we've moved down to San Francisco, then back to Portland. But I've always been a 49ers fan. So pulling for them. Now what about his golfing?
Terry Nash:
Yeah, let's go. Let's go, Sal. I mean, how's the weather? Are you able to hit any balls? What's going on?
Salvatore DeAngelis:
It's been too cold and wet the last few weeks, but I try to get a few simulator sessions in there for an hour a couple of times a week and just make sure that the joints stay well-oiled.
Terry Nash:
That's great. And I've seen your ball fly. You really keep it out of the wind. That's great. Some of those warm burners that we're going, keep that out of the wind, right? That's the philosophy.
Dale Murphy:
That's right.
Terry Nash:
Yeah. Well, I'm a huge Seahawks fan. We lost our defensive coordinator yesterday, but we'll be back. The playoffs has missed this. We'll be back, but I really enjoyed the playoffs. Thanks so much today, Sal. Thanks, Dale.
Dale Murphy:
Thank you Terry. Thanks Sal. It's time for lunch, Sal, so we're going to go eat some tasty cakes-
Terry Nash:
Yeah. Tasty cakes, and appreciate it.
Salvatore DeAngelis:
Thanks guys. This was great. Thank you so much. Dale, don't eat the whole box because I know you're capable of that.
Dale Murphy:
Sal, great to talk to you. Can't wait to see you again in person. Thank you for being a part of this today. Appreciate it so much. All the best to you, Sal.
Salvatore DeAngelis:
Thanks guys.
Terry Nash:
Thanks Sal. Appreciate [inaudible 00:44:03].
Salvatore DeAngelis:
See you later.
Dale Murphy:
See you.
You later.